Skip to Content

TVs » TVs

Skip filters
  • Price Range (£)
  • Availability
  • Offers from
  • km (enter "XX miles" for miles)
  • Search options
Manufacturer: August(2) Cello(1) Grundig(2) Hisense(81) iFFALCON(1) LG(121) Loewe(9) Metz(5) Panasonic(55) Philips(42) RCA(1) Samsung(257) Sharp(14) Sony(50) Strong(1) SYLVOX(8) TCL(60) Ten Haaft(1) Thomson(2) Toshiba(10) Xiaomi(2)
Panel: LCD(629) OLED(91) QD-OLED(14) IPS(50) MLA(5) Quantum dot(280) Triluminos(35) straight(725)
Backlight: mini LED(105) LED(633) Direct-lit(306) Edge-lit(187) Full Array Local Dimming (FALD)(153) Local Dimming(171) Dimming(396) luminous(91) CCFL(1)
HDR: Dolby Vision IQ(97) Dolby Vision(326) HDR10(674) HDR10+(413) HDR10+ Adaptive(138) HLG(670) HDR(690)
Screen size min.: under 32"(11) from 32"(714) from 40"(677) from 42"(669) from 50"(555) from 55"(466) from 65"(312) from 70"(166) from 75"(160) from 80"(56) from 85"(50) from 90"(9)
Screen size max.: up to 32"(48) up to 40"(56) up to 42"(62) up to 49"(170) up to 50"(259) up to 55"(410) up to 60"(413) up to 65"(559) up to 70"(565) up to 75"(654) up to 80"(669) up to 85"(710) up to 90"(716) over 90"(9)
Screen size: 9"(1) 10"(1) 24"(8) 27"(1) 32"(37) 40"(8) 42"(6) 43"(97) 48"(11) 50"(89) 55"(151) 58"(3) 65"(146) 70"(6) 75"(89) 77"(15) 83"(6) 85"(35) 86"(5) 88"(1) 98"(7) 100"(2)
Resolution from: under 1366x768 (HD ready)(2) from 1366x768 (HD ready)(723) from 1920x1080 (Full HD)(699) from 3840x2160 (4K UHD)(666) from 7680x4320 (8K UHD2)(23)
Resolution to: up to 1366x768 (HD ready)(26) up to 1920x1080 (Full HD)(59) up to 3840x2160 (4K UHD)(702) up to 7680x4320 (8K UHD2)(725)
Format: 15:9(2) 16:9(723)
Reception: DVB-T(710) DVB-T2(707) DVB-C(685) DVB-S(622) DVB-S2(608) HEVC (H.265)(639) MPEG-4 AVC (H.264)(313) Twin Tuner(139) SAT-IP-Client(4) no(1)
3D: active(1) incl. 3D-glasses(1) 2D-3D conversion lens(1) 3D-capable(1) without(724)
frame rate native: 50/60Hz(390) 100/120Hz(264) 144Hz(12) unknown(59)
Brightness: under 250cd/m²(13) from 250cd/m²(118) from 350cd/m²(82) from 500cd/m²(59) from 800cd/m²(44) from 1000cd/m²(33) from 1500cd/m²(18) from 2000cd/m²(9) unknown(594)
Contrast static: from 1000:1(34) from 2000:1(27) from 3000:1(25) from 5000:1(9) unknown(691)
Contrast dynamic: under 10000:1(1) from 10000:1(15) from 1000000:1(14) from 2000000:1(2) unknown(709)
Response time: up to 0.1ms(10) up to 7ms(42) up to 8ms(72) up to 10ms(85) up to 15ms(97) up to 20ms(117) unknown(608)
Connectors: HDMI(724) HDMI 2.1(326) HDMI 2.0(197) HDMI 1.4(31) VGA(22) SCART(11) Composite video(118) Component Video(35)
HDMI connectors: from 1x(724) from 2x(718) from 3x(667) from 4x(324) unknown(1)
Other connectors: USB-C(23) USB-A 3.0(104) USB-A(700) USB(724) RJ-45(702) CI+(699) 2x CI+(5) CI(705) Optical(706) Coaxial(7) Card Readers(13) Headphones(314) stereo line in(2)
Wireless: WLAN(708) WLAN 802.11ax(33) WLAN 802.11ac(473) WLAN 802.11n(533) WLAN 802.11a(487) WLAN 802.11g(533) without WLAN(17) Bluetooth(651) NFC(21) WiSA(5)
Processor: Dual-Core(26) Quad-Core(301) unknown(398)
Operating system: Android TV 9(3) Android TV 11(50) Android TV 12(2) Android TV(81) Android TV/Google TV(159) Google TV(78) Roku(8) Samsung Smart TV(1) Saphi(7) Smart TV(27) Tizen(246) Toshiba Smart TV(2) WebOS 22(15) WebOS 23(57) WebOS(118)
Voice assistants: Amazon Alexa(589) Apple Siri(67) Google Assistant(504) Samsung Bixby(204)
Streaming Clients: Apple AirPlay 2(256) DLNA client(236) Google Cast(171) Miracast(37) SAT-IP-Client(4) Bildschirmübertragung(592)
Playback: Dolby Atmos(379) Dolby digital Plus(520) Dolby digital(578) DTS(225) DTS-HD(125) DTS Virtual:X(31)
Audio-Total output: below 10W(6) from 10W(705) from 20W(632) from 30W(270) from 40W(216) from 50W(131) from 60W(114) from 70W(49) from 80W(18) from 90W(13) from 100W(5) unknown(14)
Energy efficiency class SDR (A to G): to D(14) to E(88) to F(302) to G(691) unknown(34)
Power consumption SDR: up to 25kWh/1000h(8) up to 50kWh/1000h(59) up to 75kWh/1000h(241) up to 100kWh/1000h(430) up to 125kWh/1000h(557) up to 150kWh/1000h(641) up to 175kWh/1000h(674) up to 200kWh/1000h(683) up to 225kWh/1000h(684) up to 250kWh/1000h(685) up to 300kWh/1000h(686) up to 350kWh/1000h(689) over 350kWh/1000h(2) unknown(34)
Energy efficiency class HDR (A to G): to E(3) to F(10) to G(667) unknown(58)
Power consumption HDR: up to 50kWh/1000h(21) up to 75kWh/1000h(50) up to 100kWh/1000h(131) up to 125kWh/1000h(269) up to 150kWh/1000h(346) up to 175kWh/1000h(417) up to 200kWh/1000h(474) up to 225kWh/1000h(526) up to 250kWh/1000h(569) up to 275kWh/1000h(589) up to 300kWh/1000h(607) up to 350kWh/1000h(634) up to 400kWh/1000h(652) up to 450kWh/1000h(661) over 450kWh/1000h(6) unknown(58)
Energy efficiency class old (A+++ to D): to A++(1) to A+(11) to A(22) to B(27) to C(29) to D(31) unknown(694)
power consumption typical: up to 30W(2) up to 50W(9) up to 75W(16) up to 100W(20) up to 125W(23) up to 175W(24) up to 200W(25) up to 250W(26) over 250W(4) unknown(695)
Annual consumption: up to 50kWh(7) up to 75kWh(10) up to 100kWh(13) up to 125kWh(18) up to 150kWh(21) up to 175kWh(22) up to 200kWh(23) over 200kWh(7) unknown(695)
Special features: 8K Ultra HD 2(23) 4K Ultra HD(643) Full HD(33) eARC(584) HDCP 2.3(133) HDCP 2.2(59) Ultra HD Premium(5) USB recorder(357) USB recorder (not in all regions usable)(113) HbbTV(575) HD+ comfort function(80) integrated hard drive(13) integrated DVD player(2) Webservices(710) 12V connector(1) SAT-IP-Server(4) Unicable(120) voice control(553) gesture control(74) Ambilight(25) Ambilight 4-sided(1) Ambilight 3-sided(24) gallery mode(174) Filmmaker Mode(371) Netflix Calibrated Mode(8) external connection box(46) MHL(5) VESA-Mounting(660) ALLM (car Low latency Mode)(564) VRR (Variable Refresh Rate)(301) AMD FreeSync Premium Pro(95) AMD FreeSync Premium(178) AMD FreeSync(238) NVIDIA G-Sync Compatible(46)
Colour: beige(3) blue(1) chrome(2) stainless steel(24) grey(51) black(588) silver(48) white(10)
VESA: 100x100(26) 100x200(11) 200x100(6) 200x200(185) 200x300(22) 200x400(4) 300x200(47) 300x300(104) 300x400(2) 400x200(25) 400x300(100) 400x400(75) 500x600(2) 600x400(42) 75x75(8) 850x400(1) unknown(65)
Pedestal: centered(267) sidewise(378) rotatable(8) variable(66)
height with pedestal: up to 40cm(6) up to 50cm(40) up to 60cm(74) up to 65cm(145) up to 70cm(177) up to 75cm(267) up to 80cm(373) up to 85cm(381) up to 90cm(480) up to 100cm(539) up to 110cm(630) over 110cm(55) unknown(40)
height without pedestal: up to 30cm(2) up to 40cm(9) up to 50cm(43) up to 55cm(55) up to 60cm(148) up to 65cm(213) up to 70cm(243) up to 75cm(388) up to 80cm(394) up to 85cm(524) up to 90cm(542) up to 100cm(643) up to 110cm(687) over 110cm(14) unknown(24)
Width: up to 70cm(10) up to 75cm(44) up to 90cm(49) up to 95cm(58) up to 100cm(152) up to 110cm(163) up to 115cm(250) up to 125cm(398) up to 130cm(403) up to 145cm(477) up to 150cm(548) up to 160cm(554) up to 170cm(642) up to 180cm(657) up to 200cm(703) over 200cm(9) unknown(13)
Depth without pedestal: up to 1.5cm(13) up to 2cm(26) up to 2.5cm(53) up to 3cm(195) up to 4cm(214) up to 5cm(264) up to 6cm(379) up to 8cm(560) up to 9cm(678) up to 10cm(691) up to 12.5cm(694) up to 15cm(695) over 15cm(6) unknown(24)
depth with pedestal: up to 10cm(2) up to 12.5cm(3) up to 15cm(10) up to 17.5cm(26) up to 20cm(84) up to 22.5cm(145) up to 25cm(252) up to 27.5cm(379) up to 30cm(474) up to 32.5cm(539) up to 35cm(598) up to 40cm(651) over 40cm(34) unknown(40)
Weight: up to 5kg(26) up to 10kg(129) up to 20kg(362) up to 30kg(510) up to 40kg(582) up to 50kg(628) up to 75kg(652) up to 100kg(653) over 100kg(1) unknown(71)
Warranty: from 1 year(617) from 2 years(401) from 3 years(5) from 5 years(1) unknown(108)
Listed since: from 2013(725) from 2014(724) from 2016(722) from 2017(721) from 2019(720) from 2020(715) from 2021(690) from 2022(636) from 2023(465) from 2024(83)
View:
TCL 65C805

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: mini LED, Direct-lit, Full Array Local Dimming • HDR: Dolby Vision, Dolby Vision IQ, HDR, HDR10, HDR10+, HLG • Refresh rate: 100/120Hz native • 3D: no • Tuner: …

2
from £ 848.00
[UK] Reliant Direct and 1 further merchant
LG 65UR78006LK

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD, IPS • Backlight: LED, Direct-lit • HDR: HDR, HDR10 • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) MPEG-4 AVC (H.264) • Video connectors: 3x HDMI • …

5
from £ 478.00
Samsung QE55QN95C

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: mini LED, Direct-lit, Full Array Local Dimming • HDR: HDR, HDR10, HDR10+, HDR10+ Adaptive, HLG • Refresh rate: 144Hz native • 3D: no • Tuner: 2x …

4
from £ 989.00
TCL 43P735

Screen size: 43"/ 109cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: Dolby Vision, HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 2x HDMI 2.1 (HDCP …

1
£ 259.00
Panasonic TX-32MS490B

Screen size: 32"/ 81cm • Resolution: 1920x1080 • Panel: LCD • Backlight: LED • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) MPEG-4 AVC (H.264) • Video connectors: 3x HDMI 1.4 (HDCP …

3
from £ 295.00
TCL 43P638

Screen size: 43"/ 109cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Edge-lit • HDR: Dolby Vision, HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 2x HDMI 2.1 …

2
from £ 228.00
[UK] Reliant Direct and 1 further merchant
LG 50UT91006LA

Screen size: 50"/ 127cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Edge-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.1 • Audio …

2
from £ 699.00
[UK] Appliance Electronics and 1 further merchant
LG 55UT91006LA

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Edge-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.1 • Audio …

2
from £ 799.00
[UK] Amazon.co.uk and 1 further merchant
LG 65UT91006LA

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Edge-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.1 • Audio …

1
£ 999.00
LG 55QNED87T6B

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: LED, Edge-lit, Local Dimming • HDR: Dolby Vision, HDR, HDR10, HLG • Refresh rate: 100/120Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • …

3
from £ 1099.00
[UK] Amazon.co.uk and 2 other merchants
Samsung QE85QN95D

Screen size: 85"/ 216cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: mini LED, Full Array Local Dimming • HDR: HDR, HDR10, HDR10+, HDR10+ Adaptive, HLG • Refresh rate: 144Hz native • 3D: no • Tuner: 2x DVB-C/-T/-T2/-S/-S2 HEVC …

4
from £ 6499.00
[UK] Appliance Electronics and 3 other merchants
LG 55UT80006LA

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Direct-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.0 • Audio …

3
from £ 649.00
[UK] Electricshop.com and 2 other merchants
LG 65UT80006LA

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Direct-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.0 • Audio …

3
from £ 799.00
[UK] Appliance Electronics and 2 other merchants
LG 75UT80006LA

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Direct-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.0 • Audio …

3
from £ 1199.00
[UK] Appliance Electronics and 1 further merchant
Samsung QE65QN95D

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: mini LED, Full Array Local Dimming • HDR: HDR, HDR10, HDR10+, HDR10+ Adaptive, HLG • Refresh rate: 144Hz native • 3D: no • Tuner: 2x DVB-C/-T/-T2/-S/-S2 HEVC …

4
from £ 3299.00
[UK] PRC Direct and 3 other merchants
LG 75QNED87T6B

Screen size: 75"/ 191cm • Resolution: 3840x2160 • Panel: LCD, Quantum dot • Backlight: LED, Edge-lit, Local Dimming • HDR: Dolby Vision, HDR, HDR10, HLG • Refresh rate: 100/120Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • …

2
from £ 1999.00
[UK] Amazon.co.uk and 1 further merchant
Samsung QE55S90D

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: OLED • Backlight: no, panel luminous • HDR: HDR, HDR10, HDR10+, HDR10+ Adaptive, HLG • 3D: no • Tuner: 2x DVB-C/-T/-T2/-S/-S2 • Video connectors: 4x HDMI 2.1 • Audio connectors: eARC, …

1
£ 1999.00
Samsung UE43DU7100

Screen size: 43"/ 109cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

1
£ 379.00
Samsung UE50DU7100

Screen size: 50"/ 127cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

1
£ 459.00
Samsung UE55DU7100

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

2
from £ 549.00
[UK] Sonic Direct and 1 further merchant
Samsung UE65DU7100

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

1
£ 749.00
Samsung UE75DU7100

Screen size: 75"/ 191cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

1
£ 999.00
Samsung UE85DU7100

Screen size: 85"/ 216cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2 • Video connectors: 3x HDMI 2.0 • Audio connectors: eARC, …

1
£ 1599.00
LG 43UT80006LA

Screen size: 43"/ 109cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Direct-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI 2.0 • Audio …

2
from £ 449.00
[UK] Appliance Electronics and 1 further merchant
LG 75NANO82T6B

Screen size: 75"/ 191cm • Resolution: 3840x2160 • Panel: LCD, NanoCell • Backlight: LED, Direct-lit • HDR: HDR, HDR10, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) • Video connectors: 3x HDMI • Audio …

1
£ 1184.46
Samsung UE43DU8000K

Screen size: 43"/ 109cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 • Video connectors: 3x HDMI • Audio connectors: eARC, …

4
from £ 479.00
[UK] Hughes Electrical and 3 other merchants
Samsung UE50DU8000K

Screen size: 50"/ 127cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 • Video connectors: 3x HDMI • Audio connectors: eARC, …

4
from £ 549.00
[UK] Sonic Direct and 3 other merchants
Samsung UE55DU8000K

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 • Video connectors: 3x HDMI • Audio connectors: eARC, …

4
from £ 649.00
[UK] Hughes Electrical and 3 other merchants
Samsung UE65DU8000K

Screen size: 65"/ 165cm • Resolution: 3840x2160 • Panel: LCD • Backlight: LED, Dimming • HDR: HDR, HDR10, HDR10+, HLG • Refresh rate: 50/60Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 • Video connectors: 3x HDMI • Audio connectors: eARC, …

3
from £ 849.00
[UK] Appliance Electronics and 2 other merchants
LG OLED55C46LA

Screen size: 55"/ 140cm • Resolution: 3840x2160 • Panel: OLED • Backlight: no, panel luminous • HDR: Dolby Vision, HDR, HDR10, HLG • Refresh rate: 100/120Hz native • 3D: no • Tuner: 1x DVB-C/-T/-T2/-S/-S2 HEVC (H.265) MPEG-4 AVC (H.264) • Video …

1
£ 1899.00

No responsibility is taken for the correctness of this information. The listed offers do not constitute legally binding advertising claims of the merchants.

* Prices in Pound sterling incl. VAT plus payment and shipping costs. If you select "Price incl. shipping" to UK, the price includes the costs for shipping and payment. For costs not listed for other countries, please check the merchant's website. When sorting by a currency other than the currency of the merchant, the conversion is based on a daily exchange installment determined by us, which may not exactly match the price stated in the shop. Please note that the prices listed are periodically generated snapshots and may be partially out of date for technical reasons. In particular, price increases are possible between the time we accept the price and the time you later visit this website. Merchants have no ability to directly influence the display of prices or to initiate immediate changes on our site. The relevant price for sale by the merchant is the actual price of the product as displayed on the merchant's website at the time of purchase.